CLIENTS :
Estée Lauder, Clinique
ThirdLove
Exponent Beauty
Greenwich Med Spa
ORA Acupuncture
The Red Door by Elizabeth Arden
Manicube
Lulu’s
Bluefly
Freshpair
Barneys
Business Wire
Charleston SEO Firm
Steven Shell Living
A bit about me: I started my career as a fashion copywriter, inspecting slip pockets and satin linings, then as a content manager in the beauty world, reviewing every touchpoint from tagline to tweet. I’ve wordsmithed my way through mud wraps, botox, acupuncture, jockstraps...you name it. Actually, I probably did.
Impactful brands require two things — great content and a clear strategy. It’s one thing to have a killer idea, it’s another to connect every touchpoint — paid media, social media, landing pages, SMS, email flows, merch, scripts, blogs. Even better if the story wins heads and hearts.
I’ve been landing words for 20 years and I’m happy to say — I still love it. I’ve worked on three rebrands, standardized language for 28 spas, and currently prevent countless subject lines from being dull and deleted.
Let’s write.